(NEXSTAR) – Chick-fil-A, apparently not content to simply supply customers with fried chicken sandwiches and spoonfuls of pimento cheese, is getting into the digital entertainment business.
Chick-fil-A on Monday announced plans to launch a family-friendly entertainment app — called Chick-fil-A Play — to feature original animated shows, scripted podcasts, games, recipes and more.
“Designed for parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in-between, the free app will be loaded with a wide variety of content and original entertainment for all ages to enjoy,” reads a Monday press release.
The app will be available Nov. 18, according to Chick-fil-A.
Monday’s announcement did not detail the subject matter of the podcasts, e-books or recipes to be available in the Play app. But the company did promise “new adventures” with an animated version of its somewhat-literate Chick-fil-A cows. The press release also included a short trailer for the upcoming season of “Evergreen Hills,” an original animated fantasy series produced by Chick-fil-A.
“Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals,” Dustin Britt, the executive director of brand strategy at Chick-fil-A, said in a statement included with Monday’s release. “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining ‘Play’ for our Guests, in a unique way through entertainment that really encourages time together.”
Chick-fil-A’s announcement comes about two months after Deadline reported that the company was planning to launch a possible streaming service. At the time, Deadline reported that Chick-fil-A was looking to produce a game show and an unscripted series for the platform; a representative for Chick-fil-A was not immediately available to comment for further comment.
