The crypto universe is a complex reality and meteoric rise. The first cryptocurrency, bitcoin, emerged in 2008 and today there are more than 2.3 trillion dollars (2.1 trillion euros) invested in this type of asset. The furor is explained, among other reasons, by the speed and accessibility that the digital environment allows. If it were a listed company, it would be the fourth most valuable in the world, after Apple, Nvidia and Microsoft. With one important difference: it is a type of unregulated, volatile and risky investment.
FiveDaysthe leading newspaper of the Spanish economic press, wants to provide the best service to its community of readers in the face of an increasingly widespread product that sometimes generates so much noise and confusion. That is why it has decided to launch Cryptosa portal specialized in cryptoassets that seeks to become the most reliable and critical source on a new sector and that already requires the same journalistic treatment criteria and editorial line as the rest of the financial information.
In addition to the up to the minute quotes Of the nine reference cryptocurrencies, the space will offer keys and resources to be able to navigate this new market, trend analysis from the best experts in the sector and an unparalleled information offer in the Spanish language, with breaking news, in-depth reports and interviews with the most prominent actors and analysts. The tokenization of assets (both digital, physical or financial), the use cases of the technology blockchainthe regulatory news at the time when European regulations come into force, the initiatives of banking and investment firms, as well as the points of view of both professionals and users. The objective of the project is to cover all the informative angles of this sector, and to do so it has two specialized professionals, in addition to the collaboration of several firms, both from the markets section and from the newspaper as a whole.
Cryptos It will use a language close to the reader and subscriber, first of all, through didactic pieces and a glossary of basic terms. Likewise, the visual narrative and video are a fundamental part of the project, as well as the relationship with the user: a weekly newsletter It will include the most important news and trends and, periodically, an industry expert will answer subscribers’ questions online. Information on cryptoassets will also have a place within the entire editorial project of The Country Economywith reflection in the paper and web versions of both FiveDays as of The Country.
The commitment to this section is part of PRISA’s commitment to the information needs of its readers and its vocation as a reference economic platform in Spanish. Since last February, more than 50 journalists have been working in an integrated manner, creating content for brands. The Country, Business and FiveDaysboth in the digital and printed editions, in order to offer top-level information both for the most specialized audience and for the traditional general press reader.
