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A Wedding Planner’s Design Direction for Her Custom Wedding Gown? “Over the Top, Powerful, and Singular”

As the founder of The F Lab—one of Vietnam’s top wedding planning companies—Giang Pham knew exactly what she wanted when it came to designing her own nuptials. “I don’t want just a pretty wedding,” she shares. “I want a wedding that is mine and mine only.” Her celebration was just that. A cliff overlooking a stunning mountain range in Vietnam was covered in a red carpet, while surrealist oversized horse sculptures—a nod to the couple’s shared lunar birth year—served as a framing altar for their vows. And given the boldness of the ceremony design, Giang made sure her fashion would match up.

A Wedding Planner’s Design Direction for Her Custom Wedding Gown? “Over the Top, Powerful, and Singular”

“I have loved fashion for as long as I can remember—so as soon as I got engaged, I almost instantly started my mood board, looking for inspiration for the dresses,” says Giang, who worked at Valentino before discovering her passion for weddings. “One of my wardrobe signatures is statement tops with oversized, structured sleeves. When Quynh Anh, creative director at Lecia Bridal, asked me to describe my ideal bridal vision in three words, my answer was, ‘I want to be 100 percent myself: over the top, powerful, and singular.’”

“Quynh Anh drafted three options for the first round. We combined details of all of them to create my final look,” explains Giang. “She and her team later went on fabric sourcing and after three rounds of fitting, I’ve got my dream look.”



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