Port Aventura continues to focus on expanding its hotel footprint outside the amusement park with the incorporation of a tourist complex, consisting of a hotel with 222 rooms and an aparthotel with 80 studios located in Salou (Tarragona), which become be part of your new brand portfolio with the name Ponient Marinada. In this way, it becomes the fourth member of a portfolio of accommodations made up of the Ponient Vila Centric (Vila-seca), and the Ponient Pirámide and the Ponient Dorada Palace, both in Salou. With the new contract under management, Port Aventura has a total of more than 3,000 rooms, of which almost 1,000 correspond to the new brand.
“With this addition, Port Aventura confirms its interest in offering a complete sun and beach vacation experience, and takes on the challenge of enriching the area’s offering. The accommodation will undergo an adaptation of the common areas and will open to the public for the 2025 season,” he stressed. Fernando Aldecoa, General Director of Operations and Finance of PortAventura World. The new brand is aimed at customers with longer stays than those who stay in the six themed hotels within the leisure park.
In this way, stays can include tickets for 1, 2 or 3 days and free transfers to the parks. “This new line of business has been very well received, both in the main international markets and among national clients,” the company highlighted in a statement. The objective that Port Aventura has set is to double its hotel portfolio in five years to reach 6,000 rooms on that date, of which a substantial part will correspond to the Ponient brand.
The latest accounts deposited in the Commercial Registry, corresponding to 2022, show that Port Aventura managed to turn the page of the pandemic and closed the exercise with a record turnover of 277.3 million euros70% more than the previous year and 15% more than in 2019, when it established the previous all-time high. Figures that will surely have been approached, if not surpassed, in 2023 and 2024 depending on the number of visitors received. It closed 2023 as the best year in its history, with 5.5 million tickets sold and a hotel occupancy of 83%. And those good results led it to open earlier and close later during the current season in force, which started on February 9, 2024 and will end later than ever (January 5, 2025). counting 307 daysthe longest season in the complex’s history.
