SHE can usually be found wearing her trademark red lipstick.
But when LadBaby Mum, aka Roxanne Hoyle, isn’t going for a bright pout, she swears by a £1.50 Primark buy.
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The mum-of-two took to her Instagram Stories to share her budget buy, as she insisted it’s “so good”.
The gloss in question is the PS… High Shine Lip Gloss – a “lightweight and high shine lip gloss infused with Vitamin E”, according to the Primark website.
As well as the clear gloss which Rox appeared to have gone for, it comes in six other colours, including light pink and dark brown.
Rox opted for the lip gloss as she had a busy day recording the audio for her and husband Mark’s upcoming autobiography.
Read more LadBaby stories
“So excited for you to read the story of our life,” she wrote over the top of the Instagram Story.
Titled Our LadBaby Journey: Success, Sacrifice and Sausage Rolls, the book is set to be released in November.
Taking to Roxanne’s Instagram page, the pair thanked fans for their support.
“I can’t even really talk,” she cried into the camera.
“All the people that are messaging and coming out saying that we help them get through stuff.
“We didn’t realise… well, I didn’t realise at all how many people there are who have followed our journey.
“We are happy and I’m sorry we’re just crying.”
According to Mark, he and Roxanne were “so nervous” about announcing their new book, which they’ve wanted to write “for a really long time”.
The tome will cover the pair’s rise to fame, the start of their parenting journey, their epic Christmas single successes and how they became Guinness World Record breakers.
As Rox recorded the audio for the book on Tuesday, she admitted she’d been left both laughing and crying by the emotional read.
Why do so many mums love LadBaby’s Rox?
THE news that LadBaby – Mark and Roxanne Hoyle – are releasing an autobiography in November, signifies a major career milestone for the pair.
And while they initially found success as a couple, thanks to their harebrained ideas and hilarious pranks on each other, Rox has made a name for herself on her own – and has an incredible 1.3 million followers on her Instagram page.
But what is it that has made Rox so popular with her millions of fans?
I think it’s a combination of her down to earth attitude, her bubbly sense of humour and her expert hacks.
As a mum-of-two myself, I’m always looking for ways to cut costs and keep the kids entertained, and rarely does a week go by that Rox doesn’t share a hack to help.
When she shares her hair and beauty tips on her social media, she can guarantee that fans are going to hit the shops in search of the products themselves.
In fact, when she shared a Primark ice face roller recently, I was one of the first to go and grab one, and it’s been a total game changer for my puffy morning skin.
She’s also managed to stay humble despite her and her husband’s rise to fame – a prospect that is much harder than it sounds.
And when it comes to the red carpet events she’s lucky enough to attend, Rox will usually go for a budget high street look rather than a fancy designer number.
So, as the summer holidays start, I’ll definitely be checking Rox’s pages to see if she’s got any tips on entertaining the kids on a budget for six weeks.
After all, it all helps!
By Sarah Bull, Fabulous Digital Senior Reporter
She also revealed she had used a yellow background book, explaining: “It’s easier for me to read large block of copy with a yellow background as I’m dyslexic and yellow helps my brain focus on the words to read out loud.”
Since they started as YouTubers, Rox has become something of a fashion and beauty icon to fans – who constantly take to her social media pages to ask where she buys her favourite products.
She had teamed up with online retailer In The Style for a few fashion ranges, but reveals in the book why she walked away from a six-figure deal with them.
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