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EXCLUSIVE. No more Douwe Egberts in Aldi, no more cans of Jupiler in Lidl: how private labels are taking the place of A-brands in the supermarket

EXCLUSIVE. No more Douwe Egberts in Aldi, no more cans of Jupiler in Lidl: how private labels are taking the place of A-brands in the supermarket


Is the end of price increases in supermarkets in sight? Our journalist filled the same shopping cart in the six largest supermarkets and saw how the price of that shopping cart has dropped by an average of more than 3 percent in one year. “But compared to three years ago, we still pay about 25 percent more,” says retail expert Pierre-Alexandre Billiet. What is striking: private labels are increasingly taking the place of A-brands. From a price drop for spaghetti to a substantial price increase for Nutella: take a look at the HLN shopping cart here and discover which products have become cheaper or more expensive.

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