Glenfiddich launches F1 partnership at Las Vegas Grand Prix

Pictured: The Glenfiddich has announced a new partnership with Aston Martin Formula One Team (Image: Photo by Guido De Bortoli – Getty Images) Lawrence Stroll, owner and executive chairman of Aston Martin Formula One Team, said: “We continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation.

“The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”

Pictured: The partnership will see Glenfiddich and Aston Martin Formula One Team write their next chapter of lasting success together (Image: Photo by Guido De Bortoli – Getty Images) To honour the new partnership, Glenfiddich has explored its archives to unearth a rare cask from 1959, paying tribute to Aston Martin’s debut in Formula One.

The exclusive expression is made from a sherry cask known for its rich intensity to create an offering which blends the “passion, innovation, mastery and quality of two timeless icons”.

Pictured: Glenfiddich has explored its archives to unearth a rare cask from 1959, paying tribute to Aston Martin’s debut in Formula One (Image: Photo by Guido De Bortoli – Getty Images) Casked by Gordon Grant, the third Malt Master, this whisky is said to be a key part of Glenfiddich’s heritage.

Brian Kinsman, Glenfiddich malt master, said: “The synergy between Glenfiddich and Aston Martin Formula One Team allows us to innovate in exciting ways.

“This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”

Pictured: The partnership launches at the Las Vegas Grand Prix (Image: Photo by Guido De Bortoli – Getty Images) Founded in Dufftown by William Grant, Glenfiddich first ran from the stills on Christmas Day, 1887.

Adopting “revolutionary methods and practises” Grant’s pioneering attitude to whisky production saw Glenfiddich excel for over a hundred and thirty years, becoming the first Single Malt Scotch Whisky to be actively promoted outside of Scotland.

Glenfiddich is now sold in over 180 countries across the world.

Søren Hagh, CEO of William Grant & Sons, said: “This partnership between Glenfiddich and Aston Martin Formula One Team is rooted in a shared passion for excellence and innovation.

“Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”

Glenfiddich promotes responsible attitudes to alcohol, stating: “You should never drink and drive.”

For more information, visit www.glenfiddich.com.