Rudes Dann can only credit L’Agence’s broad reach across customers to the brand’s ability to create outfits for every occasion. “It’s really about creating a wardrobe for our woman that can take them from the minute she wakes up to the minute she falls asleep,” said Rudes Dann. “It’s about the wardrobe being her lifestyle. Our woman is doing a lot of activities, going to many places, and will always have a reason to wear our bathing suits, matching sets, or tailoring.” The spring 2025 collection did just that with each of the models adorned in a vastly different look meant for a different occasion: from a sequined teal midi dress perfect for dancing the night away to a gray plaid shirt and pants set to take you to the office the following day.
And while the brand’s denim may be the most recognizable part of its identity, thanks to the family background at J Brand, the Rudes want you to know that they’re more than just a jean brand. “We’re elevated contemporary,” said Rudes. His niece echoed the sentiment. “It’s about lifestyle. We do everything from shoes to outerwear, blazers, dresses to swim, and even belts.” But for denim enthusiasts there’s no need to worry, even as the brand expands to new and foreign territories. The jeans still maintain the same quality you remember but are even better now, thanks to modern-day technology. “Good genes run in the family.”
