GREGGS has launched its own range of jewellery in a company first – and shoppers have just days until they can snap up the new pieces.
The bakery chain has unveiled the fresh collection designed by British artist Dion Kitson.
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Shoppers can bag themselves a range of 22-carat gold pieces including sausage roll stud earrings for £36 and even vegan sausage roll stud earrings for the same price.
There’s also a heart locket necklace up for grabs for £45, charm bracelet for £96 and signet ring for £48.
The “Baked in Gold” collection will officially launch online at 10am on Friday (September 13), with Greggs saying it will post further details on how to snap up the pieces on its social media channels beforehand.
So make sure you keep an eye on the bakery chain’s X, formerly Twitter, Facebook and Instagram pages.
Greggs said shoppers should act fast as there are only a limited number of each jewellery piece available.
Purchases are also limited to five pieces per person.
Hannah Squirrell, Customer Director at Greggs said: “We’re always looking for ways that help Greggs customers share their love for the brand, and the launch of Baked in Gold is another fun way to deliver this.
“We’re excited to be teaming up with Dion as we step into the world of jewellery to deliver the fun and flavour that our customers know us for, in a unique and one-of-a-kind way!”
It’s not the first time Greggs has dipped its feet into the fashion sector, launching a number of fashion lines with Primark in the past.
The launch of the new jewellery range comes after Greggs bumped up the price of the much-loved sausage and vegan sausage rolls this summer by 5p to £1.25.
The hike came despite boss Roisin Currie saying Greggs “had no price increases on the cards” back in March.
However, Ms Currie said the chain had no plans to hike prices further this year.
At the end of July, Greggs reported its sales were 13.8% higher at 960.6million, helped by a number of new store openings.
It said at the time it had opened 99 new shops in the preceding six months, bringing its location count to over 2,500 in total.
Meanwhile, its like-for-like sales rose by 7.4% in the first half of the year.
The chain credited sales to new menu items including new “over-ice” drinks and its pizza deals.
Greggs’ new autumn menu
Pumpkin Spice Latte – from £2.50
Over Ice Pumpkin Spice Latte – from £3
Salted Caramel Latte – from £2.50
Over Ice Salted Caramel Latte – from £3
Orange Mocha – from £2.60
Orange Hot Chocolate – from £3.10
All Day Breakfast Baguette – from £3.80
Mexican Bean & Spicy Cheese Flatbread – from £3.50
Pumpkin Spice Doughnut – from £1.35
BBQ Chicken Pizza Box – from £7.55
Greggs has further expansion plans in the pipework too, as it plans to open dozens more locations before the end of the year in a boost for bakery lovers.
The chain has also been opening 24-hour branches at UK airports in recent years, including Gatwick, Manchester and Birmingham.
Greggs staff were offered a massive boon back in March when the chain shared a £17.6million pot of cash between 25,000 staff, with the average worker receiving £765 each.
In other retail news, Home Bargains has revealed it will shut all its branches on Boxing Day to give staff time off.
Plus, Primark shoppers have been rushing to buy a “lovely and soft” winter essential scanning for £6 instead of £14.
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