Inside DJ Peggy Gou’s Very Bold World

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It feels like DJ and music artist Peggy Gou has been everywhere in the past month. Like, literally—shutting down the Coachella in Indio, Cannes for the AmfAR gala, the F1 Grand Prix in Monaco—and on her lips, she’s had a glossy secret, ready to be announced today: Gou joins supermodel Gigi Hadid as the newest global ambassador for Maybelline New York.

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The first product she ever bought from the brand was actually a bronzer. “I remember buying the Maybelline’s Expert Wear Bronzer from a store in Croydon when I was a student in London,” Gou tells Vogue exclusively. But these days, she calls the brand’s SuperStay Matte Ink Liquid Lipstick her favorite. “Since I am always on the go, I need a lipstick that is going to last whether I am on the red carpet or on stage at a show. It also comes in so many shades which I love!”

Although she works in a male-dominated industry (it’s thought that only around 30% of the industry’s DJs are female-identifying), that’s not something that Gou finds intimidating. “In the infancy of my career, a lot of doors were closed [because of my gender],” she says. But I eventually stopped caring about negative opinions and will never let it affect me or my decision-making.” It also hasn’t stopped her from leaning into her love of beauty and fashion. “I am free to be as individual as I want just like with my music or with my style.”

And though Gou leans toward a sort of signature beauty look—“my eyeliner”—she jokes that she recently has added something new to her routine: Acting like “a grandma.” “When I’m not on tour, I go to bed very early. And after a set, I am all about a quick half bath and sometimes a little melatonin—rest is key!”

Next up? Her first album is coming June 7th. “I love summer, I’m a sun chaser.”

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