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Thursday, September 26, 2024

Kylie Jenner Unveils Her New Collaboration with Atlein

Dubbed Drop 12, Jenner’s collaboration with Atlein includes draped-jersey tops, bottoms, and dresses—all signatures of Tron’s label. (The full collection drops tomorrow, September 26, with prices ranging from $88 to $198.) “Every piece of his has a sculptural aspect to it, and his craftsmanship is something I admire,” says Jenner. “We wanted to make something more wearable, and super easy to understand, layer, and mix-and-match.”

Some of the pieces were unearthed by going through Atlein’s archives. The plunging ruched midi dress, for example, was based on an archival style the brand did several seasons ago. “We added the plunge dress so last minute, and it’s one of my favorite pieces now,” says Jenner. Where she was inspired by Tron’s approach to draping on the form, Tron says Jenner brought a sense of refinement to the design process. “It was very fluid,” says Tron. “We wanted to bring high-fashion to a broader audience, so we looked at my signature pieces—like the draped T-shirt dress, with ruching and asymmetry—and tried to condense it into her aesthetic.”

Kylie Jenner Unveils Her New Collaboration with Atlein

Photo: Conor Cunningham

The color palette, meanwhile, was inspired by “fall in California,” says Tron, who is a dedicated surfer. “It’s kind of like Paris meets L.A.” They created their staple jersey pieces in shades of shell, gold, cherry, citron, blue, and black. “We went a lot of different ways with the color palette, and I’m so happy with where we landed,” says Jenner. “I wanted the color palette to feel free. The last color that we chose was this dark black cherry color—it’s perfect for fall.” While one may not think that cherry and citron match, Jenner and Tron want to push the idea that bold hues can, in fact, be worn together. “I love an unexpected color crash,” says Tron. “You can pair the tops with the skirts.”

Should you need styling inspiration for the pieces, Jenner says she’s already incorporating a few of the staples into her everyday looks. “I love our pants and cutout tanks,” she says. “We also have an asymmetric ruche dress, and it’s just so wearable—you can dress it up or down. It’s kind of like the dress I fell in love with when I first wore [Antonin’s] designs.” For Tron’s part, he says he wanted the pieces to make women feel confident and comfortable—just like Jenner did two years back. “I want women to feel empowered, and like they’re dressing up for them,” says Tron.

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