MORRISONS has slashed the price of a chocolate treat by half, just in time for Christmas.
A 24-box of Ferrero Rocher was £10.50 and is now £5, with one excited shopper admitting to buying six “in one go”.
The posh Italian confection contains chocolate and hazelnut – and has been leaving sweet lovers salivating since 1979.
Much of its production process is kept secret, with no smartphones or notebooks allowed inside its production facilities.
Ferrero Rochers are associated with the holiday season during Christmas and New Year, with the vast majority of its sales made in the last three months of the year.
As such, Morrisons is among the retailers to slash the price ahead of the festivities – though only for More Card holders.
One person in Facebook group Extreme Couponing and Bargains UK said: “I’ll have some for Christmas please.”
Another said: “I got 6 today in one go.”
Others have pointed out similar deals are on offer in the likes of Asda, while Amazon is selling 42-piece trays for £12.50.
With a More Card, shoppers receive a wide range of benefits such as More Points, More Rewards, Customised Offers, Basket Bonuses and Discounts.
It comes as Morrisons also slashed the price of its Cadbury advent calendars to just £1.
The supermarket chain cut the price of its Cadbury Dairy Milk Advent Calendars by a whopping 63%.
Usually, these advent calendars are priced at £2.75, but instead they’re on sale for just £1.
The supermarket has also revealed new Christmas baked treats.
The Gingerbread Latte Plait two-pack is available for just £1.89.
A post in Facebook group Newfooduk saw commenters unable to hide their delight.
One said: “There seems to be an explosion of new stuff like never before and it’s costing me a fortune.”
Another added: “We need these.”
And a third said: “Yes please.”
The supermarket has also released a Christmas Topped Brownie Traybake for £3.
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The same shopper shared a picture of the treat in the Facebook group.
One person said: “These are lethal.”
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.