BETH Alexandra is taking the social media world by storm with her captivating blend of nostalgia and humour.
From her viral TikTok skits to high-profile brand collaborations, discover how this Scottish creator is redefining digital content and making waves across social media.
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Beth Alexandra is a TikTok, Instagram, and YouTube content creator.
Hailing from Ayrshire, Scotland, Beth was born on March 11, 2002, and has quickly made a name for herself in the social media world.
Her TikTok account, @bbethalexandra, boasts over 719,000 followers.
Early Career and Rise to Fame
Beth’s journey on TikTok began in April 2020, with a debut video that humorously addressed her extensive hoodie collection.
This initial post set the tone for her content.
Her early success was marked by engaging skits and acting performances that resonated with a broad audience.
Beth’s breakthrough moment came in early 2021 with her viral skit titled “YOUTUBERS IN 2012 BE LIKE,” which garnered over 1 million views.
This viral success was important in boosting her visibility and expanding her follower base.
Her content is characterised by its light-hearted and clever takes on daily life and popular trends, reflecting her unique approach to engaging with her audience.
Nostalgia, Kid’s Telly, and High-Street Favourites
One of her standout features is her ability to evoke nostalgia through her content.
She has a knack for revisiting and celebrating elements from past decades, particularly focusing on beloved children’s television shows and iconic high-street fashion from the late 90s and early 2000s.
Beth’s TikTok videos often include references to classic TV programs that many viewers grew up with, creating a sense of comfort and familiarity.
Her content doesn’t just stop at TV nostalgia; Beth also has a flair for showcasing high-street fashion trends that were once the rage.
From retro sneakers to vintage denim jackets, she brings these styles back into the spotlight, demonstrating how fashion is cyclical and how old favourites can be reimagined in today’s world.
Collaborations in the entertainment industry
Beth’s impact on social media has opened doors for collaborations with other notable figures in the entertainment industry.
In February 2024, she created a TikTok dedicated to Maya Jama, the host of Love Island.
This connection highlights Beth’s growing influence and her ability to collaborate with established personalities in the industry.
Her unique blend of nostalgia and modernity makes her an attractive partner for various collaborations.
She has teamed up with several fashion and lifestyle brands such as Disney+, CBBC, Channel 4, Primark, Costa, Superdry, Taco Bell and Tinder UK.
Read more on the Scottish Sun
These collaborations often feature limited-edition items or exclusive collections that reflect her style and the vintage vibes her followers adore.
She also has experience with presenting on camera through being a contributor on BBC The Social.
