PEOPLE scoff up to 11 slices of birthday cake each September, official figures show.
It is the UK’s busiest month for birthdays, with the 26th the most popular day to be born.
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Experts estimate that more than £40million is spent on birthday cakes during those weeks.
They reckon adults eat four slices on average — while parents and children attending parties can eat another seven.
Four in five of the cakes are vanilla sponge or chocolate, which can lead to “palette fatigue”.
To combat this, 44 per cent of under-40s have tried baking recipes from social media while TikTok has more than 140million “birthday cake inspiration” posts.
Top trends include towers of chocolate brownies or marshmallow and salted caramel layers between chocolate bases.
Annabel Lui, co-founder of bakers Cutter and Squidge which conducted the study said: “You wouldn’t eat the same meal 11 times in a month so why eat the exact same baked treats?
“While everyone loves to celebrate birthdays with a slice of cake, scoffing the same thing every time can be boring and leads to ‘birthday cake burnout’.”
