FREEZING Primark shoppers are racing to get to their nearest store, eager to get their hands on a new buy that’s perfect for winter.
So as temperatures plummet and snow lands in the UK, if you’re looking for ways to battle the chill, you’ll need to check this out.
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And particularly with energy costs rising and many of us more reluctant than ever to turn on our central heating, for those keen to snow-proof themselves this season, Primark’s new ‘fluffiest’ zip up jumper is perfect for you.
A Primark store in Basildon took to social media to give shoppers a close-up look at the new fashion buy – and it’s great for battling the chill.
The much-loved chain, who recently left shoppers fearing for their bank accounts with their new festive range, penned: “Someone called for the fluffiest zip up…we answered.”
Thanks to this Primark zip up, you won’t need to worry about feeling the cold, as according to shoppers, it is super soft and so fluffy.
Read more Primark stories
There’s three gorgeous colours to choose from – cream, pink and brown – all of which are sure to make you look and feel fabulous.
Whilst these zip ups, which are priced at just £9, are brilliant for lounging on the sofa whilst watching a Christmas film, they’re also great for visiting Christmas markets or doing your festive shopping too.
For £9, we think they’re a real bargain, so you’ll need to move fast if you want to nab one.
But not only will you look stylish whilst on a budget with this affordable buy, but even better, they’re also part of the Primark Cares range too.
They’re made using a minimum of 50% recycled polyester, helping shoppers to create more informed and sustainable decisions.
The TikTok clip, which was posted on the official @prmrkbasildon page, has clearly left many open-mouthed, as it has quickly amassed 60,300 views.
Social media users went wild for the zip ups and explained that they have been lucky enough to get their hands on them, with many eager to share their rave reviews in the comments.
Not only were shoppers eager to give them as Christmas presents, but many hailed their ‘bargain’ price tag.
Primark’s best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
Coat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
Bag, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.
Jacket, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
Boots, £24
It’s boot season and instead of feeling like you need to buy one in every colour, length, height – its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
One person said: “I’ve got two of them. The brown one and the cream one.
“I’ve got my nan a brown one as well and I’m going to get one for my brother’s girlfriend for Christmas.
£9 is actually a bargain for once
TikTok user
“They are so warm and soft.
“And such a bargain.”
Read more on the Scottish Sun
Another added: “£9 is actually a bargain for once.”
Whilst someone else commented: “Bought the white one because it goes so nicely with my white boots.”
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
