H&M wants us to hold on to the rebellious feeling of ‘Brat Summer’ a little longer, because the fashion chain has appointed singer Charli XCX as the face of its latest collection. You can tell that the Brit had a lot of say in the campaign and that H&M dutifully followed her advice. How ‘brat’ will the collection look? “Whatever they’re cooking at H&M, I’m ready to eat it all.”
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