Hollywood loves a good rivalry, and this one’s been fizzing since the ’80s. And now, it’s getting its time in the spotlight on the big screen. Director Steven Spielberg is taking the producer chair to bring the legendary Cola vs. Pepsi showdown to the cinemas.
Although not much is known about the plot of the movie showcasing the full-scale clash of corporate titans, fans are already expecting plenty of fizz and a lot of messy drama.
Steven Spielberg and Judd Apatow Are Bringing the Iconic “Cola Wars” to the Big Screen!
Judd Apatow is on board to direct Cola Wars, a film that will explore the intense competition that went on between Pepsi and Coca-Cola during the 1980s and is still prevalent. Steven Spielberg is producing the project through his Amblin Entertainment banner.
Deadline reports, Sony acquired the pitch for over $1 million. The film will highlight dramatic moments from the iconic Cola Wars era, including the Michael Jackson incident and the infamous New Coke blunder that created a nationwide panic. All because Pepsi challenged Coca-Cola’s position as the No. 1 in the market.
Following the success of Ben Affleck’s Air, featuring Matt Damon and Affleck as Nike team members nailing Michael Jordan’s game-changing shoe deal, there’s a growing appetite for films like these.
The Cola Wars pitch, penned by Jason Shuman and Ben Queen, is still in its early days since its acquisition in April. Fans are already buzzing, excited to see how this iconic cola clash will come to life on screen.
A Sneak Peek at the “Cola Wars” and What Fans Think of the Film
The ’80s were a wild ride, and the Cola Wars were right in the thick of it. While Stranger Things gives a taste, nothing can ever possibly capture the full flavor of the time.
For years, Coke was the top soda choice while Pepsi struggled. But in 1975, Pepsi shook things up with the “Pepsi Challenge,” proving in a blind taste test that people preferred its flavor over Coke’s. Coke, feeling the heat, introduced new products like Diet Coke and caffeine-free options to stay in the game.
Then came 1985’s blunder, “New Coke,” which was sweeter and more like Pepsi. Pepsi seized the moment with a commercial featuring a girl ditching Coke for Pepsi, dubbing it “the choice of a new generation.” Ironically, the New Coke fiasco turned into a win for Coca-Cola, as fans flocked back to the beloved Coke Classic. Thus, there is no doubt that fans are excited about the upcoming project, here is what they are saying,
Even though the release date is not yet announced, fans are on the edge of their seats, eagerly waiting for more scoop on this intriguing film.
