September promises to be a cracking month in supermarkets: Almost all of them are coming up with so-called ‘bazooka promotions’. These go (a lot) further than the good old 2+1 free promotions. Why is September the ultimate promotion month in supermarkets? And which bazooka promotions are the chains coming up with this week (and is that right)? We asked retail expert Pierre-Alexandre Billiet and Gunther Devisch of Promojagers.
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