Bruce Timm Never Cared How WB Animation Nearly Doomed Multiple DC Animated Shows

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Remember watching DC Animated Universe and being captivated by the dark brilliance of “Batman: The Animated Series” or the epic team-ups of Justice League? A huge part of that magic came from the visionary hand of Bruce Timm, a true titan of DC animation.

Batman and RobinBatman and Robin
A still from Batman: The Animated Series

But even the best storytellers face roadblocks, and for Timm, one such hurdle was the infamous Bat-embargo. This wasn’t a supervillain plot, but a real-world decision that had a lot of effects on DC in the long term.

While the period mostly derailed the DCAU’s expansion, Timm was not much bothered by this decision.

What Was The Bat-Embargo?

Justice League "Paradise Lost"Justice League "Paradise Lost"
A still from the Justice League Animated Series

In the mid-2000s, a curious restriction gripped DC animation: the Bat-embargo. Worried about audience confusion with multiple Batman interpretations, DC limited the use of the Dark Knight’s supporting cast. While Batman himself might appear on multiple shows, his iconic allies like Robin, Batgirl, and even some rogues’ gallery members were limited to just one media channel.

For instance, Scarecrow had a minor role in Christopher Nolan’s Batman trilogy. This rendered the character unavailable to be featured in any animated series at that time, thanks to Bat-Embargo.

The Embargo meant shows like Justice League Unlimited known for its expansive cast, had to juggle character selection. The Batman leaned heavily on lesser-known villains to fill the void. The Bat-embargo still remains a point of contention for some fans, arguing it stifled creative freedom.

Characters like Nightwing and the Bat Family have their separate fanbases. A decision like Bat-Embargo made these characters unavailable for the DC Animated Universe, which naturally might lead to a decrease in viewership.

Bruce Timm Was Not Disturbed With Bat-Embargo Despite It Having Negative Impact on DCAU

Justice League "Wild Cards"Justice League "Wild Cards"
A still from the Justice League Animated Series

The Bat Embargo restricted the use of many characters for animated shows. Even a small role in live-action limited the use of that character in the DCAU. This potentially meant derailing the rich tapestry of the DC Animated Universe Bruce Timm and others had meticulously built.

However, was not much bothered with the implementation of Embargo. On Toon ZoneTimm revealed that he was not missing the characters that he was not allowed to use. Further, he said that the story worked just fine without fan-favorite characters such as Ra’s al Ghul and Nightwing.

“I don’t see the Bat-embargo lifting anytime soon but, to tell you the truth, as much as I […] love those characters, I don’t really miss [them] all that much. It’s not like we don’t have tons of other interesting characters to play with. If I were doing an actual Batman show, and not allowed to use those characters, yeah, that’d be pretty galling, but Batman’s only one ingredient in the Justice League’s brew.

The Bat-clan aren’t really essential in any way to the current show […] I mean, did you guys miss Ra’s al Ghul in “Wake the Dead”? Would “The Return” have been a better episode if Nightwing were in it? I know your answer would be yes, but seriously, I don’t mind a break from those characters after working on them for so many years.” 

Even with the limitations of the Bat-Embargo, the DCAU’s magic endures. Nonetheless, it’s astonishing that DC took such a risky step, which could have potentially hurt the animation’s popularity.

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