Birmingham’s Landing has acquired Barsala, a flexible housing tech firm, for $30 million, the company announced today.
Founded in Seattle in 2016, Barsala operates more than 4,000 fully-furnished housing units across 25 markets.
According to a news release, Landing’s acquisition will add more than 1,000 units across 11 markets to its Autopilot platform, which offers listing and guest management services for multifamily property owners.
Landing founder Bill Smith said the deal also expands access for members to fully-furnished apartment homes in new markets.
“By activating otherwise vacant units using a combination of technology and marketing, Barsala has built a profitable model and strong reputation, cultivating deep partnerships with class A multifamily property owners,” Smith said.
Landing operates a nationwide network of fully-furnished apartments through a membership model, providing access to leases as short as a month in exchange for an annual fee in addition to monthly rent.
Landing apartments are currently available in more than 375 cities in the U.S. The company was founded in 2019.
Barsala’s founder and CEO, Michael Monu, will join Landing as president of the Barsala division, while co-founder and CTO Michael Copley will join as vice president of technology operations.
Monu called Smith a “true visionary and an extraordinary entrepreneur.”
“Landing is at the forefront of bringing flexible living to the masses, and this acquisition amplifies the opportunity to offset vacancies and maximize revenue for both new and existing property partners,” Monu said.
Landing has other offices in San Francisco and Mexico City, and has gone through several rounds of layoffs over the last two years.