MSC Cruises has launched a new global brand campaign — “Discover the future of cruising” — which it’s rolling out in over 30 countries through a multi-channel global marketing campaign including TV, out of home, print media, digital and social media.
With its new campaign, MSC Cruises will show how sustainability is at the beating heart of its daily activities and long-term growth strategy.
The TV spot was filmed on board MSC Cruises’ first LNG-powered and most environmentally advanced ship to date, MSC World Europa, which came into service late last year.
While focusing on some of the unique environmental technologies and solutions of this new ship, the campaign also demonstrates the wider and long-standing sustainability commitment and progress across the brand’s fleet of 21 vessels and the broader Cruise Division of MSC Group.
It’s also the first campaign in the industry that squarely focuses on a brand’s sustainability commitment and makes it central to its engagement with consumers, travel partners and other stakeholders from the broader society.
With over 300 years of seafaring history, the family owned MSC Group and its Cruise Division has long held a special relationship with our blue planet and has a fundamental commitment to protecting and preserving the oceans and the broader environment.
Pierfrancesco Vago, Executive Chairman of the Cruise Division of MSC Group, said: “We have long had a steadfast focus on sustainable and environmentally responsible business practices and on protecting guests, employees, and the communities in which we operate. Today more than ever, brands like MSC Cruises recognize the vital importance of the environment, and a healthy and viable planet and this is why we think it is important for us to take a leadership role and make our sustainability commitments a key element of our discourse with consumers and overall society. Sustainability at MSC Cruises is central to the brand’s DNA and the way we operate as a business.”
Sail on over to https://www.msccruises.ca/ to find out more about the future of cruising.